Well, we had what's know in the biz as a banner weekend. We sold out of preserves for the second day in a row yesterday. Our Saturday night + Sunday morning production frenzy produced another 20 jars of švestka preserves (oignons confits, peach-vanilla-rum butter, more pear-vanilla-bourbon, more of that beguiling preserve known only as l'Autrichienne, some Lady Grey-infused marmalade, and some Seville orange marmalade) and we brought in our ringer from our Eastern sales division, Ivan, just to make sure things went along smoothly. Ivan introduced us to a couple of his hard-nosed sales schemes and, lo and behold, the jars began to fly off the shelves again. There's no question that Ivan's no-nonsense "These jams are delicious!" billboard was a hit, but even more effective may have been his "jam kid" routine. It's amazing what kind of effect a 7-year-old with jam smeared on his face wandering around a trade fair saying "Mmmm, those jams were delicious" can have on sales.
Thanks again to everyone who turned up to say hello, try our samples, give us much-appreciated feedback, and buy a jar or two (or three!). Thanks also to Viola Blanca, Geneviève, Stitch-Stitch, and all the other friends we made over the course of the weekend.
If you're interested in getting your mitts on one of our jars of švestka preserves because you missed us at Puces Pop, or because you'd like another jar, or because you're just curious, feel free to contact us. We're getting back into production this week and we'll be stocked up again sometime soon. I'm not sure that we're ready to ship outside of Montreal yet, but if you live in Montreal arrangements could be made. Otherwise, I'm sure we'll be taking part in another show or two before year-end, and there's even talk of starting to supply a local boutique or two with preserves sometime in the near future. We'll keep you posted.
Oh, and, yes, švestka is Czech for plum.