Showing posts with label strawberry social. Show all posts
Showing posts with label strawberry social. Show all posts

Wednesday, June 26, 2013

St-Jean Strawberry/BBQ Social Wrap-up

strawberry social fig. a:  street-level view

Thank you!  Thank you!  Thank you!

Yes, thank you so much for making our St-Jean event such a success!

It was a beautiful summer day (a real one!) and everything proceeded swimmingly.  We sold out of smoky NC-style chopped pork barbecue (two big shoulders' worth!) by about 3:00 PM.  We sold out of Savouré's delicious strawberry soda by about 4:00 PM.  And we sold our very last portion of strawberry shortcake at about 4:45 PM, just minutes before closing time.

Even better:  the wonderful folks at Mile End Community Mission were thrilled to get a sizeable (and completely unexpected) donation on Tuesday morning.  Happy St-Jean, indeed!

We saw a lot of old friends, and met a lot of new ones.  People ate inside, out on the steps, or took their portions to go.  One patron set a new Strawberry Social record:  one BBQ sandwich and four portions of strawberry shortcake!  We painted the fire hydrant strawberry red for the occasion.  We hired a little girl to ride back and forth on her scooter in a strawberry-red top.*  Even the CBC showed up to interview Michelle for the afternoon show.  It was perfect.  We couldn't have been happier with the results.

God bless Strawberry Shortcake and ole-time BBQ!

aj

* Michelle had demoed an awesome strawberry-themed outfit for herself a few days earlier,

strawberry outfit fig. b:  red on red on red...

but it ended up being a little too steamy for this particular get-up.  Too bad.

Wednesday, June 19, 2013

On the Horizon 3: The Return of the Strawberry Social! (now with more BBQ!)


strawberry by MS fig. a:  Strawberry Shortcake was here

St. Jean Strawberry Social, featuring Mile End/St. Louis BBQ #1

"...an endless banquet" is kicking off the Fruit Social Season for 2013 with a special St. Jean Strawberry Social.  This time we'll setting up a pop-up at Espace Pop, at 5587 avenue du Parc, just north of St-Viateur, and we'll be doing so on "la Fête de la St. Jean," Monday, June 24, between 1:00 and 5:00 PM.

strawberry shortcake fig. b:  strawberry socialism

We'll have unbelievably delicious strawberry shortcake (with fresh Quebec strawberries, fresh whipped cream, and Michelle's nonpareil shortcake) on offer, as well as Savouré strawberry soda, and our own homemade iced tea.  And we'll also be teaming up with Mile End/St. Louis BBQ #1 to bring you some honest-to-goodness, Carolina-style, hickory-smoked, chopped pork sandwiches, with all the fixin's you might need to reach Hog Heaven.

early Lexington BBQ fig. c:  ole time BBQ

We'll be raising money to support one of our favourite local charities, Mile End Community Mission, a.k.a. Mile End Mission, who've been a fixture of the neighbourhood for years, helping out the most at-risk members of the local community with "practical, emotional, and spiritual" assistance, including a Food Bank that serves the needs of over 100 people each and every week.  All proceeds from our Strawberry Social / BBQ will go directly to the Mile End Community Mission.

god bless strawberry shortcake fig. d:  ole time strawberry short cake

So drop on by to grab a sandwich, a drink, and/or a strawberry shortcake, to make a donation to the Mile End Mission, or to just say "hey, y'all."

who:  AEB + Mile End/St-Louis BBQ #1
what:  an afternoon of tasty treats and positive action
where:  Espace Pop, 5587 avenue du Parc (just above St-Viateur), in Mile End.
when:  Monday, June 24th, 1:00 to 5:00 pm.
why:  because you love barbecue and strawberry shortcake and you want to make a difference.
how:  just drop on by.

See you soon, God Bless Strawberry Shortcake, God Bless Ole Time BBQ, and vive le do-good-isme!

aj

Monday, July 23, 2012

Mark your calendars..., rev. ed.

Hot on the heels of a glowing review of Foodlab in this weekend's New York Times (!), it's another eventful week in the wonderful world of Foodlab/Michelle/AEB.  Check it!

zorba the sommelier fig. a:  Zorba the sommelier

Wednesday, July 25:  Theo Diamantis and Team Oenopole will be descending upon Foodlab for a special Greek Grill Extravaganza, featuring grilled Greek sausages (loukaniko), Izmir-style kebabs, grilled sardines, and a whole mess of Greek wines, in addition to all the Greek delicacies already on offer.  The fun starts at 5pm and lasts till 10pm.  Bring an appetite, and a thirst!

strawberry socialists fig. b:  red menace

Sunday, July 29:  Michelle and "...an endless banquet" will be running yet another fruit social (the first one of 2012) at Parc Jeanne-Mance from 1pm until supplies last.  This one's a Strawberry Social, and, once again, it will feature beautiful Quebec strawberries, Michelle's famous shortcake, and lightly whipped cream.  Portions will be generous.  Payment is by donation only, with a suggested donation of $7.  And all the proceeds will be going to support Head and Hands.  Location is by the beach volleyball courts, as Michelle's stand will be there to augment Serve, Head and Hands' annual bars & restaurants beach volleyball tournament.  Come one, come all!

And don't forget about Omnivore, which gets underway on August 16...

aj

p.s.  kebabapalooza follow-up:

michelle & theo fig. c:  foodlab + oenopole

What a night!  Such great wines, such awesome food, such a good vibe...

Thursday, August 25, 2011

Back in Blue

You asked for it, you got it.

back in blue fig. a: back in blue

This Saturday, August 27, Michelle will be hosting the last social of the summer social season: her Blueberry Social.

It all goes down at this week's Marché de FoodLab in Place de la Paix, off St-Laurent Boulevard, between René-Lévesque and Ste-Catherine, and adjacent to the S.A.T. (La Société des arts technologiques), from 2:00 PM - 4:00 PM.

Like our earlier socials, Blueberry Social will be a by-donation-only berry extravaganza ($10 suggested donation, but any amount of money will be accepted), this time featuring blueberry cobbler with lightly whipped cream, iced tea, and rhubarb lemonade, with all proceeds going to our friends at Dans La Rue.

Blueberry Social will be just one of the attractions at the S.A.T.'s Marché de FoodLab. There will also be plenty of organic farmers on hand selling fresh fruit and vegetables, as well as other products.

Come down and say 'hello.' Eat blueberry cobbler till you're ready to burst.

"I've got a blueberry for a daughter!" fig. b: "I feel funny!"

Think about it: this is our chance to take back the Quartier des Spectacles! In the most delicious way.

aj

Sunday, July 10, 2011

Strawberry Social Wrap-Up

strawberry by MS fig. a: exterior decorating*

We're a little exhausted, and our hands are still deeply stained with strawberry juice, but--oh, man!--was it ever worth it.  We honestly couldn't have been happier with the results.

Perfect size, perfect weather, perfect setting, perfect ambience, perfect company.  And the strawberry shortcake tasted pretty good, too.

For those of you who couldn't make it:

Silk-screened strawberries helped soften the look of The Wall.

the wall 1 fig. b: The Wall

Seth & Michelle were in charge of serving the strawberry shortcake.

the wall 3 fig. c: S & M

Michelle shows off a portion of her lovely strawberry shortcake.

strawberry shortcake fig. d: strawberry shortcake!

The view from the street.

strawberry social 1 fig. e: AEB street view

Michelle was pretty pleased with the results. She was simply beaming.

the wall 2 fig. f: triple strawberry

Matt and Max, a.k.a. The Better Late Than Never Band, had some attendees dancing up a storm.

better late than never band fig. g: get down!

Thanks to our friends at Laloux and Myriade for all their assistance (especially Melanie and Seth!). Thanks to Matt & Max for providing the sweet sound of music. And thanks especially to all of you who joined us and helped bring the time-honoured tradition of the strawberry social to the streets of Montreal.

aj

p.s. Interested in getting your very own AEB limited-edition silkscreened strawberry social print or t-shirt? Drop us a line at ajkinik at gmail dot com.

* Photo courtesy of Mark Slutsky.

Thursday, July 07, 2011

Strawberry Social!

strawberry picking! fig. a: how strawberries are picked

You've heard us wax poetic about Quebec's strawberry socials before, now, in collaboration with our Kaffeklatsch partners, Restaurant Laloux and Café Myriade, we're holding our own! This Sunday, July the 10th!

Get this:

Fresh Quebec strawberries will be served with freshly baked shortcake and freshly whipped cream.

Iced coffee, tea and rhubarb lemonade will be on hand to refresh.

Live music will be played.

And it's all taking place outdoors, in lovely Parc Laval (on avenue Laval,* 1/2 block south of Laloux, between avenue des Pins and carré St-Louis), in the heart of the Plateau.

The strawberry social will last from 2:00 pm to 4:00 pm (or until the strawberries and shortcake last!), and it will be by donation only (suggested donation: $10), with all proceeds going to help our friends at Santropol Roulant.

And, finally, more information (of the "social media" kind) can be found here.

strawberry!

Come One, Come All & God Bless Strawberry Shortcake!

aj

* That's right: on Laval, not in Laval, silly.

Tuesday, July 03, 2007

Strawberry Socialists

Canada Day weekend got started with what seems likely to become a lasting “…an endless banquet” tradition: the Ormstown Strawberry Social.

Strawberry Social, Ormstown fig. a: June 29, 2007, Ormstown, QC

We’d been talking about going to one of Quebec’s many, many strawberry socials for years now. Home-baked shortcake, fresh Quebec strawberries, whipped cream, a little socializing—what could possibly go wrong? So this year Michelle took the bull by the horns and started doing a little research. That’s how she found out about the Ormstown Strawberry Social in MacDougall Hall. Though it’s situated just 60 km southwest of Montreal along a stretch of the Chateauguay Valley that we know quite well, we’d never been to Ormstown before. Michelle had a good feeling, though. So good, in fact, that she could picture the whole thing: the old Victorian architecture, the well-kept gardens and shade trees and the tidy lawns, the central church, and MacDougall Hall, a stately old town hall sitting next to it. She didn’t have an address, but she claimed she didn’t need one—she’d just know when we got there. And that’s pretty much the way things played out. Ormstown was just as attractive as Michelle had imagined it to be, she knew exactly when and where to make a turn, and, sure enough, there was stately old MacDougall Hall perched just to the left of the central church. It was early still, it was warm and beautiful out, and we’d brought some sandwiches along for a picnic, so we sat down on the lawn in the sunshine and had our dinner and a beverage before joining the social.

New old Sprite, Ormstown fig. b: everything old is new again

Things on the inside of MacDougall Hall were more or less just as Michelle had pictured they’d be too. With our tickets in tow--$6 for a large and $3 for a small—we made our way to the eat-in counter (the take-out counter was located in an alcove off to the right of the front entrance). There we exchanged your ticket for your portion of freshly baked shortcake slathered with the ripest, sweetest strawberries imaginable (barely stewed to perfection), and a generous dollop of freshly whipped cream.

strawberry shortcake plates, small and large fig. c: l-r: small and large strawberry shortcake plates

Once we’d gotten our plates, we sat ourselves down at a smartly appointed table and were immediately greeted by a friendly man bearing cups and a pot of freshly brewed coffee. We thought we were dreaming. Then we tasted the shortcake and we were sure we were dreaming.

strawberry shortcake, Ormstown fig. d: still life with strawberry shortcake

People were definitely kind of curious about us—everybody else seemed to know each other—but when some of the organizers found out that we’d come in from Montreal it caused a bit of a stir. “You drove all the way in from Montreal just to come here?” “How was the Mercier [Bridge]?” “D’ya get stuck in traffic?” “Where did you hear about us?” “What? You read about us on the internet?” When the storm had blown over, we went back to our table, finished our strawberry shortcake, and talked about how, at that moment, there was nowhere else we’d rather be. We meant it, too.

Want to check out your very own Montreal-area strawberry social featuring real Quebec strawberries? Try the Hudson Strawberry Social in Hudson, QC, just to the west of Montreal at the mouth of the Ottawa Valley. It takes place next Saturday, July 7 at the St. James Church. Start time is 5:30 PM, and, yes, there will be a dessert auction.

am/km